Question: If you create a consideration Video campaign and want to measure it through a Brand Lift study, when should you set up that study to get optimal control and exposed groups?
- You’d do it once the campaign ends.
- You’d do it before the campaign serves any impressions.
- You’d do it two weeks after the campaign starts serving impressions.
- You’d do it once the campaign first starts serving impressions.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.
