Question: You want to track conversions for your Video action campaign, but you're worried that your campaign won't track some conversions because many customers take extra time to make a final decision on their purchases. What conversion tracking best practice should you follow to make sure you accurately measure conversions?
- You should compare video ad interactions against the timing of completed sales.
- You should ask store visitors where they heard about your company.
- You should send a survey to existing customers asking about their checkout experience.
- You should extend the conversion window to be longer.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.
