Question: A retailer using a Video action campaign is setting up conversion tracking to measure the results of the campaign. They already capture the important user interactions that create conversions, but they're unsure of what other tracking events they can obtain. What should they do to further optimize their campaign?
- Optimize the campaign for phone calls.
- Optimize the campaign for impressions.
- Optimize the campaign for “add to cart.”
- Optimize the campaign in-app purchases.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.
