Question: A boat rental company has been running a consideration Video campaign for the past year and they want to see evidence that their investment is effective based on how many times users actually clicked on their videos. What consideration measurement metric should they use?
- Purchase intent lift.
- Earned views.
- Targeted observations.
- Core performance metrics.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.
