An account manager at a media agency is creating a new awareness Google Video campaign that uses custom audiences. They’re considering overlaying Demographics and Detailed Demographics with Custom Audiences in the new campaign. Why should they keep the two audience solutions separate?

Question: An account manager at a media agency is creating a new awareness Google Video campaign that uses custom audiences. They're considering overlaying Demographics and Detailed Demographics with Custom Audiences in the new campaign. Why should they keep the two audience solutions separate?

  • To prevent the average cost-per-view from increasing.
  • So the reach of the campaign won’t become restricted.
  • So there’s no limit on the types of video formats served.
  • To avoid the campaign not being able to run at all.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.

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