Question: A marketing manager started a Video action campaign one month ago. Two weeks ago, they added In-Market and Custom Audiences to the campaign. Currently, they've spent 80% of the campaign budget. What action would you recommend next to grow conversion volume?
- Engage with website visitors by adding the Life Events audience type.
- Re-engage with existing customers by adding Custom Audiences.
- Add Demographics Audiences to re-engage with existing customers.
- Remove audience restrictions with run-of-network targeting.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Professional Certification” page.
