Question: Norman’s Hardware wants to remarket to people who have visited Normanshardware.com. They have already implemented the Universal Event Tracking (UET) tag on the site and created a remarketing list. At what point will Microsoft Advertising add a site visitor to their remarketing list?
- When a user lands on the advertiser’s site after clicking on their ad.
- When a user lands on the advertiser’s site who has not clicked on their ad.
- When a user sees their ad.
- When a user searches for ‘Norman’s Hardware’.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Microsoft Search Advertising” page.
