Question: Your client, a pet shop owner, wants to know how long it takes customers to buy dog food after selecting an ad. What metric in Search Ads 360 should you tell them to follow?
- Tell them to follow target return on ad spend (tROAS).
- Tell them to follow conversion delay.
- Tell them to follow learning period.
- Tell them to follow target cost-per-acquisition (tCPA).
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Search Ads 360” page.
