Question: Search Ads 360 suddenly starts defaulting to a previously generated basic linear attribution model to track conversions instead of using the data-driven attribution model you set up last week. Why might that be happening?
- Because there are too many keywords included in the bid strategy.
- Because the number of clicks and conversions falls below the data requirements.
- Because the model was created during the bid strategies learning period.
- Because historical data is transferring to the new model created.
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