You want to check your client’s Brand Lift Study (BLS) in Display & Video 360 after recently launching a Programmatic Guaranteed deal for their new audio ads. You review the report and learn that the deal didn’t receive any significant results. What could be causing this issue?

Question: You want to check your client's Brand Lift Study (BLS) in Display & Video 360 after recently launching a Programmatic Guaranteed deal for their new audio ads. You review the report and learn that the deal didn't receive any significant results. What could be causing this issue?

  • Display & Video 360 can’t support Brand Lift measurement.
  • It takes several days for a report to show up in Display and Video 360.
  • Brand Lift can’t be measured for Programmatic Guaranteed deals.
  • Brand Lift can’t be measured for audio ads.

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