Question: You're new to the concept of customizing attribution models in Display & Video 360 and are just learning how the available options work. What statement accurately defines your options?
- Viewable view-through conversions (VTCs) give twice as much attribution credit to viewable impressions.
- When some conversions can’t be observed and attributed directly, conversion modeling can help fill the gap.
- Enabling viewable view-through conversions (VTCs) is only possible on a last interaction attribution model.
- Conversion modeling and viewable view-through conversions (VTCs) can’t be enabled on the same attribution model.
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