Question: Your client, a gourmet pet-food distributor, is interested in setting up optimized targeting for their launch campaign next month, but first they want to know what optimized targeting does. How would you define it for them?
- By saying that optimized targeting combines different data sets to create granular audiences with specific needs, preferences, and purchase potential.
- By saying that optimized targeting is an audience expansion solution that uses Google AI to look beyond manually selected audiences.
- By saying that optimized targeting helps marketers reach, engage, and convert their target audiences across Google’s vast advertising network.
- By saying that optimized targeting uses one’s own customer lists, website visitor data, and app user data to target existing customers and reach potential customers.
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