For non-guaranteed deals in Display & Video 360, when is it recommended to bid 20% higher than the floor price?

Question: For non-guaranteed deals in Display & Video 360, when is it recommended to bid 20% higher than the floor price?

  • When you’re working across multiple publishers within a deal.
  • When you want to guarantee a fixed number of impressions.
  • When you want to apply frequency management to your deal.
  • When you’re paying in different currencies for a global ad campaign.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Display & Video 360” page.

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