Question: When you’ve been successful in building a community that is well-acquainted with your brand and products it can become self-monitoring. This means when a question arises:
- community members may pipe in with an answer, thereby reducing the resources you dedicate to customer support
- it’s an indication that your community building efforts were not as robust as they could have been
- you can rely on the community space to provide answers, moderate discussions and correct any misinformation without supervision
- it should be viewed as a qualified sales lead and funneled immediately to the sales team
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Hootsuite Social Marketing” page.
