Question: How would you define Lead Generation?
- Lead Generation happens at an earlier stage in the marketing funnel, where the main goal is to warm up your potential buyer rather than get their details
- Lead Generation happens at an earlier stage in the marketing funnel, where the main goal is to drive brand awareness
- Lead Generation happens throughout the marketing funnel, where the main goal is to drive engagement
- Lead Generation happens at a later stage in the marketing funnel, where the main goal is to collect their contact information
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