Question: A social media policy is intended to:
- mandate the required amount of social media promotion employees must do on the behalf of the company
- provide guidelines for appropriate and inappropriate use of social media by company employees
- outline what social media strategies and tactics that will be pursued in the coming year
- outline the ways in which sales and marketing activities will support social media initiatives in the coming year
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Hootsuite Social Marketing” page.
