Question: Contoso Phones is planning a digital marketing campaign and is buying display advertising on a CPM basis. In this instance, what does “CPM” mean?
- Cost for every 1,000 ad impressions
- Clicks per mille
- Cost for every million ad impressions
- Clicks per month
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Microsoft Advertising Display & Video Certification” page.
