Louis running a search campaign for a major retailer and wants to remarket to previous site visitors. When doing this, Louis can target site visitors or cart abandoners, but not people who have actually made a purchase.

Question: Louis running a search campaign for a major retailer and wants to remarket to previous site visitors. When doing this, Louis can target site visitors or cart abandoners, but not people who have actually made a purchase.

  • True
  • False

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Microsoft Search Advertising” page.

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