Question: Contoso Coffee chain of coffee shops is eager to ensure they bid on the brand keyword ‘Contoso Coffee’. Why?
- Matched queries are likely to be from customers interested in any coffee shop chain.
- Brand keywords target a broad pool of customers interested in a product category or type.
- They specify an exact location.
- They target a broad pool of shoppers.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Microsoft Search Advertising” page.
