Question: Why is it important to group relevant keywords together in an ad group?
- They share the same ad or ads.
- So you can bid the same amount for every keyword.
- They can then trigger an ad from any ad group.
- So that those keywords appear in every ad.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Microsoft Search Advertising” page.
