Question: When an ad gets a high number of clicks relative to the number of impressions, what impact could this have on the ad's Google Ads auction?
- It could lower the cost-per-click by 40% or more.
- It could help the ad get a higher placement on the Ad Rank.
- It could increase the cost-per-click for the advertiser.
- It could help the advertiser receive more bids in the auction.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Certification” page.
