Question: You’re walking a new client through the basics of Google Search ads. Which one of the following groupings would you highlight to them as the three basic components of a Google Search ad?
- Queries, marketing goals, and Search ads
- AI, bid strategies, and creatives
- Targeting, ad formats, and bid strategies
- Queries, ad formats, and keywords
or
- Queries, marketing goals and search ads
- AI, bid strategies and creatives
- Targeting, ad formats and bid strategies
- Queries, ad formats and keywords
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Certification” page.
