Question: Which three best practices could you follow to expand your reach with broad match?
- Maximize campaign reach by using broad match with manual bidding.
- Organize all ad groups to be in alignment with a common theme.
- Use brand restrictions with broad match for branded campaigns.
- Make use of responsive search ads and AI-powered creative.
- Add broad match keywords for exact match keywords across campaigns.
For the EN-GB exam version, the answer options are as follows:
- Make use of responsive search ads and AI-powered creative.
- Add broad match keywords for exact match keywords across campaigns.
- Use brand restrictions with broad match for branded campaigns.
- Maximise campaign reach by using broad match with manual bidding.
- Organise all ad groups to be in alignment with a common theme.
Explanation
Structuring accounts with tightly themed ad groups provides the underlying machine learning algorithms with clear contextual signals for accurately predicting user intent. Applying brand restrictions gives advertisers precise control over branded traffic, ensuring campaigns only trigger for designated brand names while still capturing a wide array of relevant search queries. Coupling these expansive targeting methods with responsive search ads allows the system to automatically test and assemble the most relevant messaging for each unique auction. This combination of structural organization, targeted constraints, and dynamic creative generation maximizes the efficiency of the automated delivery systems.
Why the other options are incorrect
Maximize campaign reach by using broad match with manual bidding is inefficient because automated bidding strategies are required to process the vast auction-time signals associated with expansive keyword matching.
Add broad match keywords for exact match keywords across campaigns fractures data and prevents the system from effectively consolidating performance history within a unified structure.
Source for verification
https://support.google.com/google-ads/answer/2407779
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Certification” page.
