Question: A sneaker company is looking to boost awareness for a major product launch that’s coming up. They’re looking to use broad match to reach a larger audience. Which three steps could they take to help them accomplish this?
- They could use responsive search ads and AI-powered creatives.
- They could organize and align all of their ad groups according to a common theme.
- They could increase their campaign reach by using broad match with manual bidding.
- They could use brand restrictions for branded campaigns when it’s suitable.
- They could add broad match keywords for exact match keywords across campaigns.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Search Certification” page.
