Question: You’re a consultant. The marketer you’re working with has created a customer email that showcases their newest product, promotes an upcoming webinar, and highlights their staff. What tool and course of action should you recommend to improve email engagement?
- You should recommend the marketer use simple workflows to automate a follow-up email one day after the first email is sent.
- You should recommend the marketer separate the email into multiple assets and use campaigns to plot and measure an intentional journey.
- You should recommend the marketer use workflows to automatically set the contacts who open the email’s status to marketing contact.
- You should recommend the marketer locate their largest list through the lists tool to widen their audience for this email.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “HubSpot Email Marketing Software” page.
