Question: Afiya is measuring brand lift for her LinkedIn campaign. What happens when she sets up a lift test? Select two.
- Use Reach and Frequency as her leading metrics
- Set up brand surveys that appear 1 to 7 days after an ad impression and are distributed to members in both groups
- Split her target audience into 3 groups: Control, Test Group 1, Test Group 2
- Split her target audience into 2 groups for the duration of the brand lift test: control and test groups
- Set up brand surveys that appear 1 to 7 days after an ad impression and are distributed to only the test group
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “LinkedIn Marketing Strategy” page.
