When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Question: When visibility is the campaign goal, which bidding strategy should an advertiser choose?

  • Enhanced cost-per-click (eCPC)
  • Maximize Conversions
  • Target impression share
  • Maximize clicks

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Display Certification” page.

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