Question: An advertiser recently launched a website for handmade soaps. Its Pinterest campaign aims to target people who visited its website, but didn’t make a purchase, and those similar to its current customers. Which audience targeting approach should be used?
- Keyword targeting: handmade soaps
- Actalike audience of existing customers, excluding website visitors
- Target users of do-it-yourself (DIY) and craft boards
- Retarget website non-purchasers and use actalike of current customers
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Media Buyer Certification Exam” page.
