Question: An advertiser sets up a conversion campaign with three ad groups. Each group targets customers who previously added items to their cart, using keywords and customer mailing lists to do so. After the campaign has been “live” for two months, the advertiser notices the campaign is under-delivering. The advertiser checks each ad group's performance and sees that the targeting customer mailing lists did not spend in the last five days. What should the advertiser do first to help the mailing list ad group deliver?
- Create a new ad group targeting relevant interests.
- Pause campaign and create a new one under a new objective.
- Add and promote new carousel Pins to each ad group.
- Check to see if there is an audience issue.
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