Question: A natural products advertiser that sells beauty items is about to launch a new product for skin hydration. Its main key performance indicator (KPI) is to understand how many unique people are seeing its ad. Which metric is most aligned to its KPI?
- Video views
- Frequency
- Impressions
- Reach
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Media Buyer Certification Exam” page.
