An advertiser is about to launch a new campaign and wants to increase traffic to its site. Which campaign objective should it use?

Question: An advertiser is about to launch a new campaign and wants to increase traffic to its site. Which campaign objective should it use?

  • Video view
  • Awareness
  • Consideration
  • Conversion

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Media Buyer Certification Exam” page.

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