Question: An advertiser is running one awareness campaign with two ad groups containing static Pins. Each ad group contains its own unique creative assets and is using creative best practices. One ad group is receiving more spend than the other. What should the advertiser do to have more control of the amount of spend towards the other creative assets?
- Put all creative assets into one ad group within the campaign to monitor spend.
- Update targeting so that audience sizing is similar and spend can distribute evenly.
- Separate the creative assets into their own campaign with a set budget.
- Go into the campaign and set budgets at the ad group level.
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