Question: An advertiser has two live campaigns: one under the awareness objective and one under the consideration objective. The awareness campaign is not reaching the desired goal of $1.00 cost per mille (CPM). The consideration campaign is performing well with a cost per click (CPC) of $0.30. What should the advertiser do with the campaign budgets to take advantage of good performance?
- Increase the awareness campaign budget to push more spend and reduce CPMs.
- Take the budget from the consideration campaign and put it into the awareness campaign.
- Decrease the consideration campaign budget since CPC is so low.
- Take the budget from the awareness campaign and put it into the consideration campaign.
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