Question: An advertiser is running a full-funnel strategy. The awareness campaign is driving a low cost per mille (CPM) and is pacing to deliver in full. The consideration campaign has low cost per click (CPC) and is exceeding its expected daily spend goals. However, the conversion campaign is driving low cost per action (CPA), but is not pacing to deliver in full. What should the advertiser do to make sure the conversion campaign spends in full?
- Shift budget from the awareness campaign into the conversion campaign.
- Pause underperforming Pins with high CPAs so spend is distributed among better-performing Pins.
- Pause the consideration campaign for three days so that the conversion campaign can receive spend.
- Shift budget from the conversion campaign into the consideration or awareness campaign.
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