An advertiser is running a conversion campaign with narrow targeting and a custom cost per action (CPA) bid at $25. The campaign is not spending as much as it should. The advertiser wants a quick solution to fix the issue. What should the advertiser’s next action be?

Question: An advertiser is running a conversion campaign with narrow targeting and a custom cost per action (CPA) bid at $25. The campaign is not spending as much as it should. The advertiser wants a quick solution to fix the issue. What should the advertiser's next action be?

  • Pause all creative with a CPA over $25.
  • Shift to automatic bidding.
  • Reduce the CPA bid to $20.
  • Confirm each creative has a call to action (CTA).

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