Question: An advertiser is running an awareness campaign with custom bidding and its goal is to spend the budget in full with a $2.50 cost per mille (CPM). Currently, the campaign is pacing at 100%, but the CPM is $2.55. What optimization levers will get the advertiser's campaign closer to that $2.50 goal?
- Turning off expanded targeting to narrow targeting.
- Setting the custom bid to $2.45 and monitoring to make sure the campaign continues to spend.
- Pausing the interest with the highest spend.
- Setting the custom bid to $2.75 so the campaign can enter more auctions.
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