A snack food advertiser is running a multi-objective campaign targeting parents who will prepare lunches for their children to take to school. Which broad interests should the brand target when building its awareness campaign?

Question: A snack food advertiser is running a multi-objective campaign targeting parents who will prepare lunches for their children to take to school. Which broad interests should the brand target when building its awareness campaign?

  • Lunches and Children’s snacks
  • Meal planning and back-to-school
  • Food and drink and parenting
  • Food and drink and children’s health

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