An advertiser notices that the Pinterest tag is collecting far more events than its API for Conversions when looking at the Event History page in the Conversions tab. What should the advertiser do to make sure both conversion tracking solutions report a similar number of conversions?

Question: An advertiser notices that the Pinterest tag is collecting far more events than its API for Conversions when looking at the Event History page in the Conversions tab. What should the advertiser do to make sure both conversion tracking solutions report a similar number of conversions?

  • Make sure the tag and the API use the same event IDs.
  • Make sure there are multiple event IDs to track multiple events.
  • Enable Enhanced Match on the Pinterest tag.
  • Delete the API for Conversions so the events are only being tracked by the Pinterest tag.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Pinterest Media Buyer Certification Exam” page.

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