Gordon’s Chocolate wants to reach shoppers on Amazon.com with similar attributes as the brand’s existing audience from web sales last holiday season. What type of audience can they engage to achieve this?

Question: Gordon’s Chocolate wants to reach shoppers on Amazon.com with similar attributes as the brand's existing audience from web sales last holiday season. What type of audience can they engage to achieve this?

  • Demographic audiences
  • In-market audiences
  • Lookalike audiences

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” page.

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