Question: If you’re a business owner who wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?
- Use Google Analytics 4 properties.
- Use Universal Analytics properties.
- Use Google Marketing Platform.
- Use Firebase.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Analytics Certification” page.