Question: What’s the key difference between the User Acquisition Report and the Traffic Acquisition Report?
- The User Acquisition Report looks at the very first campaign/source/medium the user arrived at your site with, whereas the Traffic Acquisition Report looks at the campaign/source/medium for the session.
- The Traffic Acquisition Report looks at the very first campaign/source/medium the user arrived at your site with, whereas the User Acquisition Report looks at the campaign/source/medium for the session.
- The Traffic Acquisition Report looks at the campaign/source/medium the user arrived at your site with using a data-driven attribution model, whereas the User Acquisition Report looks at the campaign/source/medium of the last touch.
- The User Acquisition Report looks at the very first campaign/source/medium of the session, whereas the Traffic Acquisition Report looks at the campaign/source/medium of the last touch.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Analytics Certification” page.
