Your office supply products client wants to launch an app for their new online retail store and would like to offer a special sale for people who download the app in-store. Your client also wants the website traffic sent to their mobile site, then have the traffic directed to the store for the sale.Using Campaign Manager 360, what should you do to divide your traffic in order to meet this objective?

Question: Your office supply products client wants to launch an app for their new online retail store and would like to offer a special sale for people who download the app in-store. Your client also wants the website traffic sent to their mobile site, then have the traffic directed to the store for the sale.Using Campaign Manager 360, what should you do to divide your traffic in order to meet this objective?

  • Apply mobile targeting to surface two separate ads, so people can then be directed as you’d like.
  • Apply audience targeting to include users who have already purchased office supply goods from your client’s store.
  • Apply audience targeting to engage users who are interested in office supplies and who are near a store location.
  • Apply mobile targeting to include mobile app and mobile web ads in the ad campaign.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Campaign manager 360 Certification” page.

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