Question: An eCommerce business wants to understand the value of YouTube. How should you summarise the shopping trend?
- By explaining that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
- By explaining that creators influence users’ purchasing decisions, and YouTube drives purchasing behaviour.
- By explaining that creators influence users’ purchasing decisions, but they take action on other platforms.
- By explaining that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Certification” page.
