Question: As a marketing expert at an eCommerce business, you’ve been asked to summarise the value of YouTube to the leadership team. What should you say when talking about this shopping trend?
- You should say that creators influence users’ purchasing decisions, and YouTube drives purchasing behaviour.
- You should say that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
- You should say that creators influence users’ purchasing decisions, but they take action on other platforms.
- You should say that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Certification” page.
