Question: You’re running a Google video campaign with an awareness goal. You want to understand the extent to which your campaign shifts user perception or behaviour. In addition to fundamental video metrics like ‘Video played to’, what measurement solution would you use?
- You’d use viewability with Active View.
- You’d use Brand Lift.
- You’d use Reach Planner.
- You’d use unique reach and frequency.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Google Ads Video Certification” page.
