Question: How does Amazon DSP connect advertisers to first-party and third-party publishers?
- Amazon DSP connects advertisers to first-party and third-party publishers through direct integrations with supply-side platforms and ad exchanges
- Amazon DSP requires advertisers to manually negotiate with first-party and third-party publishers to buy ad inventory
- Amazon DSP does not connect advertisers to publishers, it only provides a platform for advertisers to manage their own direct relationships with first-party and third-party publishers
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Certification” page.
