Question: Romane noticed their display campaign had a high detail page view rate, but low conversion rate. This most likely indicates that:
- Shoppers are not moving from consideration to conversion
- Shoppers are not moving from conversion to loyalty
- Shoppers are not moving from awareness to consideration
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Certification” page.
