Question: What is a recommended best practice for setting up Amazon DSP campaigns to improve performance?
- Run cross-device campaigns by setting up separate line items for each device type
- Focus your targeting exclusively on Amazon’s owned and operated (O&O) inventory to maximize reach
- Consolidate all line items into a single campaign to simplify management and optimization
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Certification” page.
