Question: Finnigan wants to grow new-to-brand sales. Which campaign strategy would best help them achieve this goal?
- Create a campaign focused on views remarketing audiences
- Create campaign using custom audience that includes a mix of in-market, lifestyle, and demographic audiences
- Create campaign using custom audience that excludes shoppers that purchased from their brand in the past 365 days
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon DSP Certification” page.