What are custom parameters?

Question: What are custom parameters?

  • Parameters that can be invoked in your SQL query and replaced by specified values during query execution
  • Custom models that you can use for AMC lookalike audience generation
  • Credentials for the S3 bucket that you have connected to your AMC instance
  • Synthetic signals that exist within an AMC sandbox instance, which mimic the structure and statistical properties of those records in an advertiser instance

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Marketing Cloud Certification” page.

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